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On this episode of Distribution First, Justin explores the 3 Bucket Distribution Strategy for content distribution. The episode looks at the challenges brands face right now to get their content seen in a sea of noise.
In this episode, you'll learn:
- Why most companies' strategies leave their work hidden from their audience.
- Why relying solely on SEO can be limiting and the potential pitfalls that come you'll run into.
- The challenges of using rented channels like LinkedIn, Twitter, or Threads to reach your audience (and why they should be part of your distribution arsenal anyway).
[00:00:00] Only 39% of B2B Businesses have a Content Strategy
[00:03:20] Why SEO is Still Crucial for Success
[00:06:24] The Long-term Content Mindest
[00:12:07] Using Daily Content to Drive Momentum
[00:15:34] Why Build An Owned Platform
[00:17:07] STOP Worrying About Gaming the Algorithms.
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