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In this episode, we're talking about the three essential types of content that every business should be creating on a regular basis: Cornerstone, Core, and Cut.
Cornerstone content is like the foundation of a building. It's the high-value content that establishes your brand's expertise and authority in your industry.
Core Content is the backbone of your content strategy. It includes blogs, podcasts, webinars, videos, and other types of content that provide valuable information and insights to your audience.
And Cut Content is the bite-sized content that keeps your audience engaged with your brand on a daily basis.
I walk through how to mix and match these types to create a cohesive and effective content strategy that meets the needs of your audience and your business goals.
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