How to Create an Effective B2B Video Strategy Without a Large Budget [Best of 2023]

Most marketers focus on creating written content, but it is enough?

There's another path in your content marketing system that you need to build in 2024: video. While blogs are still effective, short and long-form video is starting take over as the preferred method of consuming content.

I asked B2B video expert Josef Newton to join the show and share his process of setting up a video strategy without a massive team or budget.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,400+ subscribers here: https://news.justinsimon.co/

We cover:

• How to tap into existing SEO content to create scripts and videos quickly
• The need for user-generated content (UGC) in B2B
• Why YouTube is an untapped channel for B2B SaaS companies

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.