Episode 45

How to Create an Effective B2B Video Strategy Without a Large Budget [Best of 2023]

Most marketers focus on creating written content, but it is enough?

There's another path in your content marketing system that you need to build in 2024: video. While blogs are still effective, short and long-form video is starting take over as the preferred method of consuming content.

I asked B2B video expert Josef Newton to join the show and share his process of setting up a video strategy without a massive team or budget.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,400+ subscribers here: https://news.justinsimon.co/

We cover:

  • How to tap into existing SEO content to create scripts and videos quickly
  • The need for user-generated content (UGC) in B2B
  • Why YouTube is an untapped channel for B2B SaaS companies



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