Episode 49

My Story: How I Pivoted to a Distribution First Strategy [Best of 2023]

Today I share my journey from leading a content team on the brink of burnout to adopting a strategy that emphasizes quality over quantity.

I chat with Brett McGrath from The Juice and we dive into my entire story around content distribution and how my entire perspective changed over a few years.

I share the internal mindset shifts necessary to implement these strategies and the role of data and performance in validating new approaches.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,400+ subscribers here: https://news.justinsimon.co/

In this episode, you'll learn:

  • How to repurpose content to free up strategic time
  • Why consistent messaging is key to content success
  • How to measure distribution impact
  • Why quality trumps quantity in niche content
  • How AI tools can aid content distribution



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