Episode 52

Distribution Strategy Session [Coaching Call]

Join Justin Simon as he rolls up his sleeves on a behind-the-scenes coaching call with Matt Minor, the demand gen director at Directus. This episode is full of real talk as the pair sift through building a distribution strategy that hits the mark with technical leaders on LinkedIn and beyond.

They exchange battle stories, the pitfalls of cross-posting, and why sometimes less is a whole lot more in content marketing.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/

In this episode, you'll learn:

  • How to batch social media content using Zoom calls.
  • Why leading indicators like likes/comments are valuable.
  • Strategies for cross-posting on YouTube/TikTok.
  • Importance of a defined strategy for owned media.
  • Creating shows to attract viewers.



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