Episode 31

Your New Content Marketing Playbook (ft. Jess Cook)

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Learn how to optimize content distribution, repurpose effectively, and build credibility in your 2023 content marketing playbook and beyond. Justin joins the RevGenius crew and Jess Cook to chat about the power of employee expertise, the role of AI in content creation, and the benefits of repurposing content for maximum impact. 

In this episode, you'll learn:

  • The Importance of Having a Content Distribution Plan
  • How to Leverage Internal Expertise
  • AI vs. Human Creativity in Content Creation


[00:00:00] Top Content Marketing Myths

[00:05:56] What's Driving Results Right Now

[00:11:51] Finding Success with Repurposing

[00:21:43] Content Roles

[00:30:33] Q & A



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