Episode 34

Why I Changed My Mind About Distribution (& you should too)

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In today's episode, just sits down with Blake Emal. They dive into the common pitfalls that companies face when it comes to distributing their content, including the lack of prioritizing distribution and the outdated focus on quantity over quality.

Justin breaks down the difference between repurposing content and true distribution, highlighting the various channels and formats that play a role in getting content in front of the right audience. The conversation also explores the optimal split between creating content and distributing it, as well as the risks of prioritizing quantity over quality in distribution.

In this episode, you'll learn:

  • Why a shift in mindset is needed for content distribution
  • What the difference is between repurposing and distribution
  • How to find the right channels for content distribution


[00:00:00] Intro

[00:01:20] The Current State of Distribution

[00:05:02] Production vs Distribution

[00:09:32] What is Distribution First?

[00:14:52] Top AI Tools

[00:17:54] 5-Year Prediction



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