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On this episode of Distribution First, we delve into the world of repurposing and content creation with guest Andy Smith from HatchWorks. Andy shares insights on starting a podcast, repurposing content, and building a sustainable content marketing program.
In this episode, you'll learn:
- How to test ideas before committing to larger projects
- The challenges in reaching targeted audience
- The impact of employee advocacy on content marketing
[00:02:04] The importance of creating and repurposing content
[00:12:08] Why creating content can be challenging, even for marketers
[00:13:18] Balancing revenue and talent-focused content for different audiences
[00:19:05] How to prioritize and plan to repurpose content
[00:21:57] Focus on quality over quantity
[00:28:56] How to measure content success
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