Episode 12

How to Avoid Content Burnout with Morgan Smith

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/

In this episode, Justin chats with Morgan Smith about how The B2B Power Hour shifted to a Distribution First content strategy in 2023 and how they saw greater returns by repurposing their entire library of podcast episodes.

B2B Power Hour, a weekly podcast, initially operated with multiple live shows every single week on LinkedIn and YouTube. However, as their consulting business grew, they realized they couldn't maintain both full-time content creation and consultancy services.

The team was facing burnout, and the content creation pace became unsustainable. So they decided to blow up the entire strategy and we're breaking it all down.

LinkedIn: @justincsimon

Twitter @justincsimon

Email: hello@justinsimon.co

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.