Episode 8

The Repurposing Multiplier: How to Measure the ROI of Your Content with Jess Cook

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/

The Repurposing Multiplier is a way of measuring the content they repurpose, rather than simply making brand plays or repeating messages.

On this episode I sit down with Jess Cook, Head of Content at LASSO, to chat about how to measure the KPIs when it comes to content repurposing.

We break down the Repurposing Multiplier and also talk about the importance of tracking all metrics in order to make sure your repurposing multiplier is as effective as possible.

LinkedIn: @justincsimon

Twitter @justincsimon

Email: hello@justinsimon.co

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.