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Justin delivered a presentation on Content Distribution at the 2023 RevCon Conference. He starts his presentation by discussing the current state of content marketing, highlighting the fact that companies have tons of content sitting around, but do very little to actively promote it to their audiences. He emphasizes the need for companies to scale content down to focus on what's working, rather than spreading their resources thin across multiple formats and channels.
Justin then dives into different strategies to repurpose and distribute content every single week. He wraps up by covering the need for a new framework and measurement for distribution.
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