Episode 43

How to Build a Social-First Content Strategy with Lia Zneimer

We're diving into the world of social-first distribution with Lia Zneimer, VP of Marketing at Teal.

Our conversation touches on everything from the integral role of multiple content touch points in influencing purchasing decisions, to the debate about whether or not it's okay to distribute identical content across various platforms. We also get into the ins and outs of a social-first approach, the merits of social listening, and how Lia's team has seen success by integrating Chat GPT throughout their content ecosystem.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,300+ subscribers here: https://news.justinsimon.co/

In this episode, you'll learn:

  • How to repurpose content across platforms
  • Why starting small in strategy pays off
  • Benefits of social-first content approach
  • Ways to leverage AI for marketing
  • Importance of executive buy-in for content



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