Episode 70

The Surprising Reason You're Not Getting ROI on Your Content | Useful Content Podcast

Justin Simon joins Juma Bannister on the Useful Content podcast to discuss how businesses can transform their approach to content distribution.

They delve into strategies for building cohesive distribution plans, making sure that content consistently connects with audiences, and experimenting to find what works best for your brand. Tune in to learn how to not just create content, but to promote it in ways that maximize impact and ROI.

In this episode, you'll learn:

  • Why many companies fail at content distribution and how to fix it.
  • The importance of building a cohesive distribution plan before creating content.
  • Strategies for repurposing and experimenting with older content for maximum value.
  • How to attract and retain email subscribers by providing valuable content.
  • The critical mindset shift needed for consistent and effective content creation and distribution.



🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co



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