Episode 58

What's Platform Native Content And Why Should You Create It?

Are you struggling to create content that adds value to your audience across various platforms?

In this week's episode of Distribution First, Justin Simon dives into the concept of Platform Native Content and the importance of creating content that provides value exactly where your audience is.

He discusses the key elements of Platform Native Content, like not being overly promotional, focusing on adding value to the audience, and the push vs pull strategy for content distribution.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/

Here's what you'll learn from the episode:

#1: Understand the concept of Platform Native Content

It's all about creating standalone content specifically tailored for different channels. This means giving your audience value right where they are, rather than trying to push them elsewhere. It's a subtle but powerful shift in mindset when it comes to content distribution and audience engagement.

Key #2: The importance of audience-first content creation

You'll discover why it's crucial to focus on creating valuable, audience-centric content. Learn how Platform Native Content isn't about pushing your own agenda, but rather about understanding and addressing your audience's needs, problems, and interests. It's about meeting them where they are and providing real value in their online spaces.

Key #3: Embracing the push strategy for content distribution

Learn the "push strategy" and why it's essential for successful content distribution. Instead of trying to pull people from various platforms back to your website or specific content, you need to meet your audience where they already are—whether it's on social media, in their inbox, or within online communities. It's about making it easier for your audience to engage with your content on their terms.

Ready to learn more? Listen to the full episode now.



🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: hello@justinsimon.co



Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.