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On this episode of Distribution First, we dive into the world of repurposing video as a core part of your strategy. Our guest, Joe Newton, co-founder of Sway, a remote video production studio for B2B SaaS companies, joins Justin to discuss the value and benefits of repurposing top-ranking how-to content into YouTube videos for B2B companies. Get practical strategies for getting buy-in for video production and for leveraging video in B2B marketing.
In this episode, you'll learn:
- How to tap into existing SEO content to create scripts and videos quickly
- The need for user-generated content (UGC) in B2B
- Why YouTube is an untapped channel for B2B SaaS companies
[00:04:16] How video amplifies written content
[00:12:20] Who's doing video RIGHT in B2B?
[00:16:02] How to create user-generated content
[00:25:27] Top channels for B2B companies
[00:31:27] How to improve engagement and differentiation
[00:33:37] Why video is the best way to differentiate
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