Episode 55

The Video Strategy Every B2B Marketer Needs to Know

In this episode, Justin chats with Joe Newton from Sway to talk about the impact of a 'video first' approach to content marketing, the challenges and opportunities of video content strategies, and the influence of creators in marketing right now.

And Justin shares his strategy for repurposing video content across multiple channels and formats.

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In this episode, you'll learn:

- How to prioritize macro goals over micro metrics

- Why "video first" makes everything else easier

- When to use internal staff vs. external creators for videos

- Techniques for repurposing video content across channels



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Justin (: